TikTok is introducing a fresh option that permits them to cut down on the quantity of artificial intelligence-produced videos appearing in their feeds. This move comes as the platform revealed that it now features over 1 billion AI videos.
Testing and Rollout
The new functionality is being tested over the next few weeks before a widespread rollout. This shift aligns with a rise in content created by AI, fueled by emerging video-generation tools.
AI Proliferation Online
Recent reports that approximately a tenth of the quickest rising channels on a competing service exclusively feature AI-generated videos. A large amount of this material is considered “AI slop”, a term for poor-quality, mass-produced content that is typically nonsensical or surreal.
Our research shows that a lot of users appreciate content made with AI tools, including AI artwork to educational videos, and we intend to provide users the power to see more or less of that, based on their own likes,” commented a platform representative.
Volume and Proportions
The service shared that there are currently 1.3 billion videos on its app labeled as AI-generated. Overall, more than 100 mn videos are uploaded to the app daily, making AI content a limited percentage of its total content library.
How to Adjust Settings
Users will be in a position to reduce or increase the volume of artificial media they view by using the content preference feature in the app and selecting AI-made media. Other topics that can already be adjusted under the setting include news, fashion, beauty, and movement.
AI Disclosure Rules
The platform’s guidelines oblige creators to tag “realistic” AI-generated content, and it prohibits harmful fake videos of celebrities or crisis events. Any realistic AI video that is unmarked can be removed under its user guidelines.
Additionally, the platform will from now on add an AI-generated watermark to content made using its proprietary AI systems, or identified by an industry-wide initiative for identifying AI-generated material. This action is intended to help prevent users from attempting to circumvent the labeling process.
Responsible AI Funding
TikTok is additionally launching a $2 million AI literacy fund for professionals and organizations to produce informative material about responsible artificial intelligence. This initiative will benefit non-profit groups focused on educating programming and robotics.
Platform Protection
The platform has justified its safety measures, amid debate over intentions to lay off numerous content moderators in Britain. TikTok is planning to reduce hundreds of positions in its user protection team in London, with worker representatives and digital protection specialists voicing alarm that staff are being displaced by machine-led review.
A company official clarified that people-led review would remain essential, but artificial intelligence can protect employees by filtering out the most distressing content ahead of it gets reviewed by humans. TikTok announced a 76% decrease in disturbing and violent content seen by content reviewers over the last 12 months due to the use of its automated systems.
It is vital to combine people and machines to keep the platform safe,” the executive stated. “We’ll have staff as involved in the system, but we further consider it’s highly necessary to minimize viewing of unsafe media as quickly as possible, which is why a lot of the machine support is really helping us operate efficiently.”
